Sports entertainment company PrizePicks has launched PrizePicks Packs, a digital collectibles service available in all 50 states and Washington, D.C. The platform allows users to purchase virtual packs that contain real, physical trading cards, ranging from entry-level hobby items to high-value assets.

How do the digital trading card packs work?

Users select from three categories—basketball, football, or Pokémon—and choose from nine different price tiers ranging from $1 to $2,500. After purchasing a pack, a single physical card is randomly revealed to the customer.

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Once a card is pulled, collectors have options for how to proceed:

  • Request physical delivery of the card to a U.S. street address.
  • Sell the card back to the company for 100% of its stated fair market value.
  • Hold eligible cards in a digital "Locker" for a limited time.

What makes the inventory unique?

The service aims to provide access to premium assets that are often difficult to acquire through traditional auctions. The launch inventory includes several cards valued at millions of dollars, such as:

  • A Cooper Flagg rookie NBA debut patch autograph card estimated at $8.04 million.
  • A 1998 Japanese Pokémon Pikachu Illustrator card valued at approximately $2.8 million.
  • Two other NBA rookie debut patch cards valued at over $2 million each.

What should collectors watch for?

While higher-priced tiers offer better odds for premium cards, PrizePicks notes that a pack does not guarantee a financial return. The value of a card can be lower than the initial cost of the pack.

Additionally, some cards may be designated as "shipping only," meaning they cannot be sold back to the company. If a customer does not choose to ship or sell an eligible card within the specified deadline, the company may automatically trigger a buyback. Users must meet all age and eligibility requirements with a verified account to participate in these digital trading card packs.

FAQ

Can I receive my cards at a P.O. box?

No, PrizePicks only ships physical cards to verified U.S. street addresses.

How is the value of my card determined?

The company uses third-party data from sources like Card Ladder and ALT to estimate fair market value for buybacks and pack odds.