CVS Pharmacy is diversifying its inventory by introducing a wide range of collectibles, nostalgic items, and seasonal products this fall. By adding trending goods like Pokémon trading cards and limited-edition snacks, the retailer aims to transform routine pharmacy visits into moments of discovery for its customers.

Why is the retailer targeting collectibles?

This shift comes as adults increasingly drive the market for toys and hobby items. Consumers aged 18 and older now represent 35% of total industry growth in this sector. For example, Pokémon sales in the U.S. reached $2.5 billion in 2025, marking a significant surge in brand revenue.

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CVS is also tapping into the popularity of sensory toys. According to a report by Circana, squishy toys saw triple-digit growth in both units and dollars during the first four months of this year. To capitalize on this, CVS is debuting exclusive items such as Joyward Halloween Squishes.

What new products are arriving?

The expanded assortment includes several categories designed to appeal to different interests:

  • Collectibles: Pokémon cards and Nook Nook Series 1 blind boxes.
  • Beauty: Disney's The Nightmare Before Christmas lip products and Peanuts-themed collections.
  • Seasonal Snacks: Dunkin' pumpkin spice coffee, Oreo Apple Pie flavors, and Well Market pumpkin spice cookies.
  • Sensory Toys: Items like the Squishy Potato and various plush holiday releases.

A new approach to shopping

Industry analysts suggest this move mimics the "treasure hunt" model used by retailers like Costco and Marshalls. This strategy uses a rotating selection of unique goods to entice shoppers to visit stores just to see what is new, rather than only visiting for medical necessities.

This pivot follows a period of significant store closures for the company. CVS closed 243 locations in 2025, following similar reductions in previous years. By introducing frequent product refreshes and limited-time drops, the company hopes to drive more foot traffic to its remaining locations and online store.

FAQ

Where can I find these new items?

The new products are rolling out this fall at participating CVS Pharmacy stores and on CVS.com.

Is this change permanent?

CVS plans to use frequent product refreshes and seasonal launches to maintain customer interest throughout the season.