A Halton-based mobile company has successfully launched an innovative laser tag on ice experience in partnership with the Oakville Rangers. The collaboration between GAMEYARD and the hockey club marks a successful test of a concept that combines the speed of skating with traditional laser tag gameplay.
How did this idea start?
The concept was inspired by videos of similar activities in Russia. According to GAMEYARD founder Dr. Farhad Shiri, the idea gained traction after a coach in Innisfil suggested the concept, though the town initially rejected the proposal. Shortly after the company posted about the idea online, the Oakville Rangers reached out to organize a session for their players and coaches.
Despite the novelty, the company claims the setup is highly efficient. Dr. Shiri noted that while people expect a massive undertaking, the team can assemble a course in approximately 15 minutes. The mobile setup is designed to be agile, allowing for quick transitions between games.
Expanding the scope of indoor entertainment
The introduction of ice-based gaming follows a broader trend of diversifying indoor recreational activities. Other regional developments show a growing interest in themed, multi-use entertainment spaces. For example, new projects in Midland are introducing game show experiences and tropical-themed sand play areas.
In other sectors, technology is also changing how people interact with traditional sports. High-end retail flagship stores in Oakville are now utilizing advanced simulator bays and interactive putting technology to keep enthusiasts engaged during the off-season. Even professional arenas are using advanced projection mapping to turn ice surfaces into immersive visual displays. This shift toward high-tech, experiential recreation suggests that traditional hobbies are increasingly being blended with digital and theatrical elements.
What are the challenges for laser tag on ice?
While the Oakville event was considered a success, the company faces ongoing hurdles with local governments. Specifically, Dr. Shiri confirmed that the town of Milton has rejected the concept several times due to safety concerns.
As the company looks to expand, they must navigate these municipal regulations. However, the success with the Rangers and growing social media interest have led to increased inquiries from other cities and arenas looking to host similar events.
FAQ
Is the equipment difficult to set up?
No, the company says they can set up the courses in nearly 15 minutes.
Why are some towns refusing the service?
Some municipalities, such as Milton, have rejected the setup due to safety concerns.
