A new report from Video Games Canada shows that video games are becoming a primary tool for mental wellness and a major career aspiration for the nation's youth. The 2026 Essential Facts survey found that 54% of Canadian teenagers aged 13 to 17 who play games are interested in pursuing professional roles within the industry.

How do Canadians use video games?

Beyond professional interest, gaming serves as a significant pillar of daily life for nearly half of the population. The study found that 48% of Canadians are regular players, with mobile devices being the most common platform. The data suggests a strong link between gaming and emotional regulation:

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  • 91% of players use games to manage stress, relax, or improve their mood.
  • Over 75% of respondents recognize a positive impact on mental wellness.
  • 70% of players use gaming to stay connected with others.

What skills drive industry interest?

Interest in video game careers is not limited to teenagers; 52% of Gen Z respondents expressed professional interest, compared to 40% of the broader adult population. When asked about the specific talents required for these roles, adult respondents identified several key disciplines. Programming was the most common association at 73%, followed by art and design at 67%, and writing or storytelling at 61%.

What is the future of the Canadian sector?

While Canada is a global hub for development, industry leaders note that the sector is at an "inflection point," according to Ludia CEO Jimmy Gendron. While the country has a massive talent pool, many of the companies that own major titles are headquartered elsewhere.

Public support for the sector remains high. Approximately 61% of Canadians believe the industry is vital to the national economy, and 77% believe the government should invest as much as, or more than, competing nations to support domestic growth. This comes as 68% of respondents emphasized the importance of having games created by Canadian developers available to play.