Canadians are increasingly turning toward vintage electronics and physical media for the upcoming holiday season. A new report from Best Buy Canada reveals that 40 per cent of the population is likely to purchase technology gifts driven by nostalgia, a trend heavily fueled by younger consumers.

Why is retro tech making a comeback?

While many assume the trend is purely sentimental, researchers suggest a desire for tangible ownership. One-third of respondents indicated they prefer older technology because they enjoy having a physical connection to items like video game cartridges and vinyl records. This shift comes as interest in digital streaming appears to fluctuate, with one survey noting that 37 per cent of Canadians have cancelled a streaming service in the last six months.

A marketing executive at Best Buy Canada said shoppers want technology that "feels personal and unlocks possibilities."

Which generations are buying the most?

Interest in older formats is significantly higher among younger age groups than among older ones. Recent data shows:

  • 32 per cent of Millennials purchased physical music, movies, or games in the last year.
  • 30 per cent of Gen Z consumers did the same.
  • Only 12 per cent of Boomers reported buying physical media formats.

What products are trending?

Demand varies depending on the specific age group. Gen Z consumers show the highest interest in the return of the Apple iPod, while Millennials are more focused on retro gaming consoles like the Nintendo 64 or Super Nintendo. Boomers remain most nostalgic for VCRs and VHS tapes.

Other items seeing a resurgence in Canadian shopping carts include:

  • BlackBerry phones with physical keyboards
  • Single-use film cameras
  • Pokémon cards and various collectibles
  • Classic gaming franchises like Grand Theft Auto

FAQ

What is the most requested retro device?

The Apple iPod is the top technology product that Canadians would like to see return to the market.

What do shoppers prioritize when buying tech gifts?

Among those considering tech gifts, 46 per cent want to buy something the recipient will use regularly, while another 46 per cent look for items that reflect the recipient's specific interests.