Canadian travellers are increasingly choosing shoulder-season travel to avoid the traditional summer rush. Rather than booking trips during the crowded months of June, July, and August, many are opting for the quieter, cooler months of fall to escape high airfares and extreme temperatures.

Why is the shift happening?

Several factors are driving this change in consumer behavior. Travelers are looking to avoid the pressure that overtourism and high summer temperatures place on local infrastructure. Additionally, rising costs for summer flights have made off-peak timing more attractive.

Industry data suggests this trend is gaining significant momentum:

  • Air Canada predicted record revenues for September and October as premium travellers seek to avoid summer crowds in Europe and Japan.
  • G Adventures reported a 492% increase in fall bookings for South Korea compared to the summer peak.
  • U.S. carriers, including Delta Air Lines and United Airlines, have noted shifting patterns that drive higher autumn demand.

What destinations are popular?

As shoulder-season travel grows, specific regions are seeing a surge in interest. Tour operator TTC Tour Brands noted strong demand for Germany, France, and Austria. Many Canadians are also looking toward North America, Australia, New Zealand, and Vietnam.

Seasonal attractions play a major role in these bookings. Travelers are drawn to autumn foliage in Scotland and Japan, as well as harvest-related food experiences like wine and truffle tours in Italy. Some are even planning ahead for winter festivities, such as the Christmas markets in Austria. In Egypt, bookings for certain tours have risen by 167% year over year, according to the company.

FAQ

Does fall travel offer different experiences?

Yes, autumn allows travellers to enjoy seasonal activities such as viewing fall foliage, participating in harvest festivals, or visiting Christmas markets.

Are airlines noticing these changes?

Yes, airlines are seeing shifting patterns, with some carriers reporting increased demand for autumn travel and changes in winter route preferences.