REI Co-op is testing the return of its traditional garage sales through a series of member-only pilot events scheduled for Oct. 24. Ten stores across the United States will host these reimagined sales to determine how the company can best integrate its modern Re/Supply program.
What will the garage sales offer?
The pilot events are designed to provide members with a variety of deals and community engagement opportunities. Participants can expect to find:
- Discounted used gear and clearance items
- New Re/Supply inventory
- Trade-in options for gear in exchange for gift cards
- A 20% discount on one piece of Re/Supply apparel or footwear
In addition to shopping, the events aim to help members connect with local outdoor communities and staff. While the events are for members, nonmembers can join by purchasing a $30 lifetime membership.
Why is REI testing this format?
Though the company's traditional garage sales paused in 2020, the retailer noted that members have expressed a desire for their return. The pilot serves as a research tool to see "which parts of the Garage Sale experience matter most today," according to Clay Walton-House, vice president of Co-op Membership.
By observing how these events function alongside the year-round Re/Supply program, the co-op hopes to refine its membership experience. The results will ultimately inform whether and how the garage sale format will be expanded in the future.
Where are the pilot events happening?
The 10 participating locations are spread across several states, including:
- California: Manhattan Beach and Sunnyvale
- Georgia: Atlanta
- Illinois: Northbrook
- Maryland: Rockville
- New Jersey: East Hanover
- New Mexico: Albuquerque
- Texas: Dallas
- Utah: Sandy
- Washington: Tacoma
FAQ
Do I need to be a member to attend?
Yes, these events are exclusive to REI Co-op members, though nonmembers can buy a lifetime membership for $30 to participate.
What is the Re/Supply program?
It is REI's existing year-round program that focuses on providing used outdoor gear to customers.
