The 2026 PRI Show, the motorsports industry's main trade gathering, arrives in Indianapolis this December. The event will occupy both the Indiana Convention Center and Lucas Oil Stadium from December 10 to 12. Registration remains open online, and organizers are urging attendees to sign up soon: badge prices go up once the show begins. The event matters because it is where racing businesses do much of their off-season dealmaking.

Why you should go

  • See the newest equipment in one place. More than 1,000 companies have booked over 370,000 net square feet of floor space, according to organizer Performance Racing Industry.
  • Cover a lot of ground quickly. Exhibits span parts and components, shop machinery, simulation tools, trailers and services for running a racing business.
  • Meet the whole industry. Manufacturers, race teams, distributors, engine builders, fabricators and track operators all attend, from grassroots to professional levels.
  • Try the new engineering symposium. The PRI Motorsports Engineering Symposium debuts this year, with a full day for race engineers, manufacturers, technical leaders and university engineering programs.
  • Save by registering early. A qualified attendee badge costs $55 through December 9 and $65 during the show.

What is different this year?

Two changes stand out. Attendees can now register without a PRI membership, which was previously required. The engineering symposium is also new, aimed at advancing motorsports technology through education and collaboration.

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The schedule includes networking events such as the Grand Opening Breakfast and the PRI Full Throttle Social, along with specialty areas for trailers and motorcoaches, machinery and next-generation connections. PRI Managing Director Doug Bresnahan said the show is "where the business of motorsports comes together." The organization's economic impact study puts the industry at more than $69.2 billion in annual activity and more than 318,000 American jobs.

What to know before you go

  • Dates: December 10-12, 2026.
  • Location: Indiana Convention Center and Lucas Oil Stadium, Indianapolis.
  • Badges: $55 through December 9, $65 during the show, bought online.
  • Who can attend: The show is trade-only for qualified industry professionals.

FAQ

When is the 2026 PRI Show?

It runs December 10-12, 2026, in Indianapolis at the Indiana Convention Center and Lucas Oil Stadium.

How much does a badge cost?

Qualified attendees pay $55 through December 9, or $65 during the show dates, according to PRI.