A 2026 report by Quad and The Harris Poll reveals that Gen Z is driving a significant consumer shift toward physical experiences and analog goods. As digital fatigue grows, many young people are moving away from screens to find connection through tangible items and offline activities.
Why is digital fatigue rising?
The survey indicates that the generation raised with constant connectivity is feeling the strain of the digital age. According to the report, 49% of Gen Z respondents feel drained from scrolling on social media, and 74% expressed a desire to disconnect from their devices more easily. This exhaustion stems from frequent use of texting, emailing, and artificial intelligence tools.
To combat this, Gen Z is adopting several lifestyle changes:
- 28% of Gen Zers intentionally attend phone-free experiences.
- 25% purchase analog alternatives to digital devices.
- Many are turning to physical collectibles to feel more grounded.
The rise of physical collectibles
The movement toward the tangible is fueling a growing interest in various physical objects. For many in this demographic, owning real items provides a sense of presence that digital files cannot replicate. The report found that 79% of Gen Z say collecting objects helps them feel more connected to the real world.
Popular items driving this interest include:
- Sneakers
- Toys
- Trading cards
This trend is not limited to the youngest consumers, as 84% of the general population stated they prefer physical objects over digital ones. Additionally, approximately 80% of all Americans reported being drawn to real-world experiences that do not involve screens.
FAQ
What items are Gen Z collecting?
Younger consumers are showing increased interest in physical goods such as trading cards, toys, and sneakers.
How does Gen Z feel about social media?
Nearly half of Gen Z respondents report feeling drained by the act of scrolling through social media platforms.
