A new business in Columbia is bringing two traditional hobbies under one roof to foster community connection. The Rabbit Hole Stitchery, which opened in July, serves as a dedicated space for both needlepoint and American mahjong enthusiasts.

Why are these hobbies growing?

The rise of these tactile activities reflects a broader national movement toward screen-free socialization. According to Etsy's 2026 trend report, beginner needlepoint kits saw a 175% increase, while mahjong sets among Gen Z rose by 178%. Many participants seek a break from digital fatigue, using these "analog hobbies" to gather in person.

Mahjong, in particular, is experiencing a massive resurgence. Data from Eventbrite shows that mahjong events in the United States jumped nearly 180% between 2023 and 2024. Some experts suggest the game may offer cognitive benefits, such as improved memory and attention spans.

A collaborative business model

The Rabbit Hole Stitchery is a partnership between owner Paige Harper and COMO Mahjong founder Lauren Crosby. The two business owners decided to merge their interests to provide a permanent home for their respective communities:

  • Paige Harper manages the needlepoint and stitchery aspects.
  • Lauren Crosby leads the mahjong leagues, playing clubs, and private events.
  • The space functions as a "vibrant burrow" for both craft and social gaming.

Crosby noted that the game acts as an equalizer because "everyone kind of starts at the same level."

The history of these crafts

While these activities feel modern to younger generations, they have deep historical roots. Mahjong is thought to have originated in China in the mid-1800s, evolving from a 17th-century Ming dynasty paper card game. It has experienced three distinct waves of popularity in the United States, including a spike in the 1950s and 1960s when young mothers used the game to socialize.

Similarly, needlepoint has long been a staple of domestic craft. For owner Paige Harper, the hobby became personal after a family member was unable to continue making Christmas stockings following a stroke in 2021. This personal connection helped drive her decision to open a permanent location for needlepoint and mahjong lovers.

FAQ

What is the focus of The Rabbit Hole Stitchery?

The shop is a full-service stitchery that combines needlepoint crafts with American mahjong gameplay.

Is mahjong a new game?

No, mahjong is thought to have originated in China in the mid-1800s and has seen several waves of popularity in the United States.