WestJet CEO Alexis von Hoensbroech is calling on the Canadian government to develop a National Aviation Strategy to combat rising travel costs and improve connectivity. Speaking at IATA Aviation Day Canada in Ottawa, von Hoensbroech warned that increasing expenses could lead to higher fares for passengers.

Why are airfares expected to rise?

The airline cited several financial pressures currently impacting the industry. Specifically, WestJet noted that jet fuel costs have doubled, which creates significant challenges for carriers operating on narrow margins. The company indicated that it may need to recover these costs through higher ticket prices.

Other factors contributing to the economic strain include:

  • Geopolitical tensions affecting operating costs
  • Slowing demand for transborder travel
  • High airport charges and government-imposed fees
  • Complex passenger protection regulations

Von Hoensbroech noted that while base airfares have dropped by more than 50% in inflation-adjusted terms over thirty years, the costs associated with taxes, airport charges, and regulations have doubled.

Challenges to Canadian connectivity

The push for a National Aviation Strategy comes as WestJet has already adjusted its service levels. According to data from Cirium, the airline has cut ten routes to the United States during 2026. These reductions have affected several major hubs, including:

  • Edmonton, which lost five routes including services to Atlanta and Chicago
  • Vancouver, which saw cuts to Lihue and Boston
  • Toronto, which ended its Los Angeles service
  • Winnipeg, which lost its Nashville connection

Von Hoensbroech argued that current regulations, such as the Air Passenger Protection Regulations, are unnecessarily complicated. He stated that a new strategy is essential to ensure Canadians remain connected while maintaining affordable travel options.

FAQ

What is a National Aviation Strategy?

It is a proposed framework requested by WestJet to help manage rising costs, improve air connectivity, and reconsider regulations affecting Canadian flight affordability.

How have fuel costs impacted the airline?

WestJet reported that jet fuel costs have doubled, creating a significant financial challenge that may require passing costs to consumers through higher fares.