As fall approaches, new research reveals that Canadian winter travel priorities are centered on rest. An Ipsos survey commissioned by Air Canada found that 72% of travellers consider relaxation and recharging essential when selecting a destination for their seasonal getaway.

What drives winter travel decisions?

While finding warmth is a common goal, travellers are weighing several complex factors before booking. Beyond the desire for sun, many Canadians prioritize affordability and convenience, such as direct flights. The study also noted that safety, political stability, and the quality of healthcare are significant considerations for those planning an escape.

Other key motivators include:

  • Guaranteed warm weather (57%)
  • Adventure and new experiences (47%)
  • Family or social traditions (31%)

Is there a desire for new destinations?

While about 21% of respondents tend to stick to a small rotation of familiar getaways, there is a significant appetite for discovery. More than half of those surveyed (55%) indicated they have many winter destinations they have yet to explore. Specifically, 36% noted that the primary draw of visiting an unfamiliar place is "the possibility of finding a new favourite."

Potential future interests include:

  • Hawaii (49%)
  • Costa Rica (47%)
  • Australia (41%)

Additionally, 37% of travellers expressed interest in visiting unfamiliar regions in Central and South America, such as Peru or Colombia, while 33% are interested in long-haul Asia-Pacific locations.

How are airlines responding?

To meet this demand for both familiar and new locations, Air Canada is expanding its winter network with various non-stop routes. New seasonal service includes destinations such as Tenerife, Roatán, and Mazatlán. These routes connect major Canadian hubs like Toronto, Montreal, and Vancouver to emerging and popular sun destinations to facilitate easier travel planning.

FAQ

What is the most important factor for Canadian winter travellers?

Relaxation and the ability to recharge are the top priorities, cited by 72% of those surveyed.

Which destinations are most popular for future trips?

Hawaii is the leading choice for future escapes at 49%, followed closely by Costa Rica and Australia.