A Waterdown entrepreneur has launched a specialized bedtime protein powder designed to help consumers meet nutritional goals while they rest. The product, known as Sleep Protein, is now available on the shelves of several major Canadian grocery banners following a deal with a national retailer.

How was the product developed?

Marc Boudreau developed the milk-based formula after noticing a gap in the supplement market during his 16-year career in the industry. He and his wife, Jennifer, sought a way to aid sleep without using melatonin, which Boudreau noted can cause grogginess. After five years of development and 422 days of waiting for formula approvals, the product was finalized.

Boudreau described the opportunity to compete against large brands as a significant achievement. The development process included:

  • Finding a reliable manufacturer
  • Meeting government safety requirements
  • Pitching the innovation to Loblaws

The inspiration behind Sleep Protein

The idea for the brand stemmed from personal challenges within the Boudreau household. While working in the supplement industry for companies like Allmax Nutrition and Perfect Sports, Boudreau observed that many people struggle to balance protein intake with quality rest. At the same time, he and his wife were struggling to manage their son's bedtime and their own sleep schedules.

To manage their rest, they previously used a cocktail of sleep-friendly supplements. However, Boudreau wanted to create an all-in-one drink that combined these needs. He aimed to provide a single scoop that could do the job of both a protein supplement and a sleep aid, allowing protein to be released into the system while the consumer sleeps.

Where can consumers find Sleep Protein?

Following a successful pitch, Loblaws identified the product as a timely innovation for the market. The bedtime protein powder is currently being distributed across various retail banners.

Consumers can find the product at the following locations:

  • Zehrs
  • Real Canadian Superstore
  • Real Atlantic Superstore
  • Provigo
  • Your Independent Grocers

FAQ

Does the protein powder contain melatonin?

No, the Sleep Protein formula is specifically designed to be melatonin-free to avoid grogginess.

What is the base of the drink?

The product is a milk-based protein drink intended to release protein into the system while the user sleeps.