Agoda and Emerging Travel Group (ETG) have entered into a new partnership to expand accommodation distribution across their respective platforms. By utilizing the RateHawk API, the companies aim to increase the variety of lodging available to travelers in several key global markets.

How will the distribution partnership work?

Through this agreement, Agoda will gain access to ETG's hotel inventory, adding more options across the United States, Europe, the Middle East, and Latin America. Conversely, ETG will incorporate Agoda's hotel supply into its own network to bolster its inventory in Asia and other regions.

Key details of the deal include:

  • Agoda will use the partnership to broaden offerings for customers booking trips outside of Asia.
  • ETG will leverage the deal to meet growing demand, noting that bookings to East and Southeast Asia grew by an average of 30% in 2026.
  • The integration allows properties to reach new potential customers through cross-selling on both platforms.

While the companies have not provided a specific timetable for the integration, the goal is to increase inventory without requiring travelers to use separate booking platforms.

Other travel tech updates

Several other companies in the sector announced significant operational changes this week. HomeToGo SE appointed Dr. Christine Prauschke as Chief Business Officer, effective January 1, 2027. She will join the management board and oversee the HomeToGo Originals division, which manages over 70,000 properties across 28 countries.

In the short-term rental sector, Hospitable introduced new inventory management and credit card payment features to its Tasks platform. Meanwhile, HiJiffy launched "Email Copilot," an AI-driven assistant designed to help hotel staff draft and translate guest email responses. This tool requires human review before any messages are sent to guests.

FAQ

Which regions will benefit from the Agoda and ETG deal?

Agoda will gain more inventory in Europe, the U.S., Latin America, and the Middle East, while ETG will expand its selection in Asia.

Does the HiJiffy AI tool send emails automatically?

No, the tool generates drafts for hotel staff, but all messages require a human review before they are sent to guests.